growth hacking
Predictive Customer Acquisition vs CPM Retargeting - Profit Showdown
Predictive Customer Acquisition vs CPM Retargeting - Profit Showdown In 2024, XP Inc. lifted incremental revenue by $32 million using predictive customer acquisition, proving it outperforms CPM retargeting in saturated ecommerce markets. That jump came from swapping blanket impression buying for algorithm-driven buyer personas, then serving each segment the offer